Rihanna named creative director for sportswear label Puma

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Los Angeles | Updated: December 18, 2014 11:40 AM

R&B singer Rihanna has been named the creative director of a popular sportswear brands.

She began her partnership at Puma's Herzogenaurach, Germany Head Quarters on Monday. She began her partnership at Puma’s Herzogenaurach, Germany Head Quarters on Monday.

R&B singer Rihanna has been named the creative director of a popular sportswear brands.

Rihanna, 26, who has her own fashion collaboration with River Island will now work with Puma, reported People magazine.

The singer will work with Puma to design and customise classic Puma styles as well as create new styles to add to the Puma product portfolio.

Fashion Icon Award honoree Rihanna poses with her award at the 2014 CFDA Fashion Awards at Alice Tully Hall in New York. (File photo: AP)Fashion Icon Award honoree Rihanna poses with her award at the 2014 CFDA Fashion Awards at Alice Tully Hall in New York. (File photo: AP)

She began her partnership at Puma’s Herzogenaurach, Germany Head Quarters on Monday, where she held her ‘first creative session with the design team, picking out colours, styles and discussing the line’s direction’.

She announced her huge new collaboration on social media, wearing an all-white ensemble, including a fur-embellished topper, cozy sweats, a ton of pearl necklaces and of course her Puma sneakers.

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