Investments in Agri sector technology are stirring the pot for this traditional space

Over the last couple of years, there has been an exponential flow of investments in the agri-tech sector, which is transforming the industry completely.

Wider use of digital technology and extension services will be helpful in information sharing and generating awareness among the farmers. (File/Reuters)
Online sales of agri inputs have enhanced the availability of choices. (File/Reuters)

By Nitin Jain

In the last 18-24 months, the Agri technology sector has seen large investments focussed on transforming this traditional sector. Historically, the sector witnessed a handful of funding transactions in a year, with most of the investments in conventional segments like agrochemicals, water and irrigation companies, animal health companies and dairy companies. 

Recent VC Investments Trends in the Agri Sector in India

Over the last couple of years, there has been an exponential flow of investments in the agri-tech sector, which is transforming the industry completely. In the last few months, both the frequency and ticket size of investments in the Agri sector has increased. We have tabulated below a summary of the top 5 investments by venture capital funds in the sector in the last few months, that have amounted to over $500 million.

Emerging Investment Themes in Agri

I have analyzed venture capital investments in the Agri sector over the last 12-18 months, and have divided the investment themes into 3 categories.

Theme 1 – Agri Ecommerce

Given the growing penetration of smartphones in rural India, venture capital investments have focussed on digitizing buying patterns for farmers. Online sales of Agri inputs have enhanced the availability of choices to farmers, brought in greater accountability of pricing and margins in the distribution network v/s earlier when the farmer purchased all his Agri input requirements from the local store who sometimes overpriced certain items, and had limited brands/ products. 

For example, DeHaat an online e-commerce platform offering full-stack agricultural services to farmers in India recently raised $115 million. The company claims that it serves over 650,000 farmers in Bihar, UP, Jharkhand and Odisha. The company has a De-Haat Farmer App and is a one-stop-shop for farmers for soil testing, purchase of Agri inputs – Seed, Fertilizers & Pesticides, farmer advisory services, and also Agri finance and insurance.  

Theme 2 – Integrating SCM

The strengthening of the supply chain management is slowly changing the traditional supply chain of the big fat middlemen. Direct procurement of vegetables, fruits and other items is leading to higher pricing for the farmers and lowering the wastage losses

For example, Ninjacart raised $145 mn from Walmart and Flipkart recently, works closely with the farmers to procure fruits and vegetables from them. It claims to have a coverage of over 1 lakh farmers across 150 villages. Similarly, WayCool Foods, a start-up that sources farm-sourced fruits, vegetables and other products from farmers, distributes these products to kirana stores, modern retail stores, contract manufacturing units, hotels and restaurants.

Theme 3 – AgTech 

New technologies being introduced like enhancing traceability of produce or database for dairy farmers to track vaccinations, feed etc for their animals or providing real-time farm data and insights, will go a long way to enhancing productivity, pricing for farmers and revolutionizing the Indian Agri Sector.


The demand-side drivers such as evolving consumer dynamics towards consuming healthier food due to increased awareness and urbanization, focus to reduce food wastage in India, environmental factors such as climate change and water shortage are helping drive the adoption of agritech in the country. However, despite the strong investment activity in the last few years, the market penetration in the sector is still low. Also, I believe that the solutions to challenges in Indian agriculture need to be inclusive of the needs of the small and marginal farmers, that comprise a lion’s share of India’s farm holdings. 

The momentum of investments in the Agri sector will facilitate the Agri tech companies to fast develop scale and tap the large market potential and opportunities in the Agri sector going forward over the next 5-10 years.

(Nitin Jain is a veteran investment banker, and a founding member of Ichinen Capital Services — an investment banking firm focusing on Agritech and Fintech sectors. He can be reached at Views expressed are the author’s own.)

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First published on: 01-03-2022 at 11:36 IST