• Rajasthan

    Cong 99
    BJP 81
    RLM 0
    OTH 19
  • Madhya Pradesh

    Cong 112
    BJP 97
    BSP 4
    OTH 8
  • Chhattisgarh

    Cong 53
    BJP 26
    JCC 9
    OTH 1
  • Telangana

    TRS-AIMIM 82
    TDP-Cong 25
    BJP 6
    OTH 6
  • Mizoram

    MNF 25
    Cong 10
    BJP 1
    OTH 4

* Total Tally Reflects Leads + Wins

Review Corner

By: | Published: July 13, 2018 3:06 AM

The first-ever communication piece by the Swedish furniture brand in India, conceptualised by Dentsu Impact, showcases its catalogue rather well.

IKEA, Club Factory, TanishqPromises,Dentsu ImpactThe ad revolves around a family, showing ways in which one can use products from IKEA — from spoons to sofas —to transform their homes.

IKEA — Make Everyday Brighter

Verdict: The first-ever communication piece by the Swedish furniture brand in India, conceptualised by Dentsu Impact, showcases its catalogue rather well. The ad revolves around a family, showing ways in which one can use products from IKEA — from spoons to sofas —to transform their homes. By highlighting the price tags alongside the products, IKEA is clearly playing the ‘affordability with quality’ game in India, aiming to be seen as a brand with solutions for all kinds of homes and wallet sizes.

rating: 7/10

Club Factory — For the brand called ‘You’

Verdict: E-commerce company Club Factory has unveiled its debut TVC in India featuring Ranveer Singh and Manushi Chhillar. Conceptualised by Publicis Ambience, the ad opens with the duo ‘diving’ into the Club Factory mobile app. Sadly, the ad has nothing new to offer and ends up looking like a music video where the two are dancing to some peppy music with lyrics focussing on how affordable fashion is available on the platform.

rating: 4/10

#TanishqPromises

Verdict: As a brand, Tanishq has a certain position and trust in the market. So to see the brand going back years in terms of its new campaign is weird. Remember how Amitabh Bachchan went inside the Cadbury factory to clear the air after the worm controversy? 22feet Tribal Worldwide’s latest work for Tanishq shows a jeweller at the Tanishq Diamond centre talking of the company’s diamond selection process involving as much thought and care as choosing the perfect diamond for the one you love. Very clichéd!

rating: 4/10

— Compiled by Meghna Sharma

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