Review Corner: From Bata9to9, Kia Motors to Van Heusen’s Carry Your World

Updated: March 25, 2019 3:07:39 AM

Brand Factory’s new campaign encourages people to play Holi in brand new clothes because of the all-year-round discount offered by the retail chain.

Bata India — #Bata9to9
Verdict: Conceptualised by Contract, the new Bata India TVC promotes its 9to9 range. Brand ambassador Kriti Sanon is seen convincing her doctor friend that style and comfort can co-exist. The effort to showcase Bata’s ‘functionality meets fashion’ aspect, however, comes across as pedestrian.
Rating: 6/10
Kia Motors —
Magical Inspirations, Stunning Designs
Verdict: Kia Motors’ first brand campaign for India focusses on its design inspirations — the coming together of an astronaut, a tiger, a hummingbird, a few ballerinas and soccer players. While unusual, its attempt to establish the brand philosophy that ‘magical inspirations create stunning designs’ ends up looking esoteric.
Rating: 5/10
Coca-Cola —
#SayItWithCoke
Verdict: In this TVC, Coca-Cola takes its #ShareaCoke campaign forward — one that urged people to share the drink with their ‘bro’, ‘mom’, ‘boss’, ‘bae’ and the like. Paresh Rawal as the hawk-eyed landlord and Ranbir Kapoor as the easygoing tenant make the TVC, crafted by McCann Worldgroup India, highly watchable.
Rating: 8/10
Brand Factory —
#BuraNaManoDiscountHai
Verdict: Brand Factory’s new campaign encourages people to play Holi in brand new clothes because of the all-year-round discount offered by the retail chain. Created by Publicis, the TVC shows a prisoner unwilling to be released from jail on Holi, afraid that his brand new clothes would get stained. Not a very convincing plot or execution.
Rating: 5/10
Van Heusen —
Carry Your World
Verdict: Conceptualised by Famous Innovations, the TVC shows how the Van Heusen handbag can be a woman’s constant companion at various settings, be it the workplace, a cafe or a night club. Brand ambassador Jacqueline Fernandez lends some style to the TVC, but from a creativity point of view, it does not pass muster.
Rating: 6/10

— Compiled by Sonam Saini

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