Anil D. Ambani-led Reliance Entertainment on Tuesday announced the launch of BIGFLIX in a multilingual form for India and global markets. The new BIGFLIX will have 2,000 HD movies in nine Indian languages to start with, including Hindi, Telugu, Tamil, Punjabi, Malayalam, Gujarati, Marathi, Bhojpuri and Bengali, a company statement said here. “The indigenously developed technology of BIGFLIX will deliver a personalised theatre experience to users who can stream and download movies advertisement-free, on any Internet-connected device, including personal computers, tablets, smartphones, smart TVs and game consoles,” the statement said.
“Launching with an aggressive pricing of Rs 50 for unlimited viewing per month, BIGFLIX is set to provide quality entertainment without breaking the bank across genres, languages and platforms,” it added. The BIGFLIX technology will allow a multi-screen experience to users who will be able to switch devices — smartphone to tablet to television and back — in the middle of a film. The same technology will also allow a clean and smooth film experience.
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“Indians are moving to digital entertainment in a big way with consumption growing on daily basis. Notably, BIGFLIX will fill in the void created by the decline of the home video market by digitally delivering movies,” said Shibasish Sarkar, Chief Operating Officer, Reliance Entertainment. With 3.9 million registrations, BIGFLIX offers video content in categories such as feature films, short films, devotional, and movie trailers.
“Globally the demand for video content has risen steeply, and the digital platform is witnessing a wider audience everywhere, including India. BIGFLIX will provide high quality video content from some of the biggest banners including Dharma, Disney, Viacom, Phantom, Telegu One and Rajshri, among others,” said Amit Khanduja, CEO, Reliance Entertainment-Digital.
In its revamped avatar, BIGFLIX will also serve the latent demand of the Indian expatriates across the world.