Ibibo Group-owned online bus ticketing company redBus has launched services in Singapore and Malaysia. This is first of the many international launches the company is planning under its initiative “redBus Global Platform”.
People can book inter-city bus tickets between Singapore and Malaysia, as well as intra-city bus tickets within Malaysia. The company has also launched mobile apps on both iOS and Android.
“The bus markets in many countries are similar to that in India, characterised by a fragmented bus operator base and largely unorganised or semi-organised. redBus has shown through its experience in India that by deploying technology, it is possible to enable online real-time booking across a wide selection of bus operators, thus, making life convenient for travellers. With fully scaled out platforms for customers, we have a firm conviction that a fundamentally strong business is possible in the online bus ticketing space at a multiple-market level,” said Prakash Sangam, CEO, redBus.
To start with, redBus will provide 100,000 seats everyday for sale across 5,700 bus routes in Singapore and Malaysia. Launched in 2006, redBus was acquired by Naspers-owned Ibibo Group, which offers a clutch of travel and hotel services. After the acquisition, redBus claims, its market share in the online ticketing segment reached 75% and the growth accelerated to 80% year-on-year.
“After the acquisition in 2013, we have worked hard to build out the new global platform, mobile apps and a solid management and technology team lead by Prakash. This has led to the growth of redBus.in accelerating to 80% year-on-year, market share growing to 75%, mobile becoming a 40% share in transactions and all of this culminating to the launch of redBus in Singapore and Malaysia,” said Ashish Kashyap, Founder & CEO, ibiboGroup.