Quikr, a cross-category classifieds business, on Tuesday announced the acquisition of StayGlad, a marketplace for beauty services, for an undisclosed sum. The move will further strengthen the market leadership of its beauty service brand, AtHomeDiva, by enabling it to take on even more beauty services requests, the company said.
AtHomeDiva, which is part of the QuikrServices vertical, currently offers on-demand, in-home beauty services across six cities including Bengaluru, Delhi, Mumbai, Chennai, Gurgaon and Hyderabad. The 100-member team of StayGlad including its founders and stylists will now be a part of AtHomeDiva.
“On-demand beauty is one of our fastest growing service categories. With well more than half of our consumers coming back to us with bigger ticket sizes, the demand is clearly very strong,” P D Sundar, Head of QuikrServices said.
StayGlad with a 70% customer repeat rate is a great fit for overall vision for AtHomeDiva, he said adding “We are excited to bring them on board.”
Bengaluru-based StayGlad was founded in May, 2015 by IIT KGP alumni, Prateek Jain, Shashank Gupta and Kavish Desai. It offered 100+ types of services and has serviced tens of thousands of consumers over the past 3 months. In less than one year of its operations, it does hundreds of orders per day at an average value of R1,400 per transaction.
“At home beauty is a large segment and a great business. Joining forces with Quikr will bring scale and give us a much larger customer base as we start servicing consumer needs under one umbrella. Together we will have strong infrastructure across cities which will further add to our leadership,” Prateek Jain, co-founder, StayGlad said.