Gives users a platform to share, showcase & monetise their work
WHILE ADDRESSING the audience during the launch of the Picsdream portal and app, Picsdream CEO and founder Mahesh Nair put forth some simple questions. How many of you sitting here own smartphones, how many of you use smartphones, cameras or DSLRs to click pictures, he asked.
The answer to these two questions was pretty obvious. Almost everyone sitting under the open sky on a nippy evening in the amphitheatre at the India Habitat Centre raised their hands. But within the answer to the last question —what do you usually do with these beautiful photographs? —was the inspiration behind Picsdream, an online marketplace where photographers can not only share and showcase their work but also monetise their pictures.
Picsdream will connect photographers—from budding shutterbugs to polished veterans—with users who want to buy their photographs. The portal will also provide the buyers with options of canvases on which they may want the pictures to be printed and delivered to their doorstep. But more than a marketplace, Picsdream will also serve as a community where photographers could learn and share some of the best practices in their work.
An avid nature and wildlife photographer for the last 10 years, Nair would often be contacted by photographers, primarily amateur ones. They used to send him photographs and ask him to critique them. The other question that they would ask Nair was what could they do with these photographs? “Honestly, I didn’t have an answer. I think that was the starting point to say that maybe there can be a platform for photographers to do much more than just sharing their pictures on Facebook or sending them to their friends on WhatsApp. The second thing that happened in the meantime was that people started recognising photography as an artform. People are buying photographs in place of paintings and they are hanging them on walls. Combining the two was what Picsdream was all about,” says Nair, whose work has been showcased by the World Wide Fund for Nature and National Geographic. “My vision for Picsdream is to create a platform that would be the biggest platform for the Indian visual art community,” Nair adds.
Photographers can upload their pictures on the Picsdream website or the app, available on both the Android and iOS platforms. The price of the photographs will also be decided by the contributor.
As Nair explains, anyone can upload a picture on Picsdream, as long as it is not objectionable or does not hurt sentiments. The price of the photographs will also be decided by the contributor.