Sales of phablets — mobiles with over 5-inch screen — jumped a whopping 527% y-o-y to 50.8 million units in 2014-15.
According to a report by Manufacturers’ Association of Information Technology (MAIT) and IMRB – formerly Indian Market Research Bureau, phablets are fast emerging as information consumption devices, especially in larger cities.
“Multi-utility of the product coupled with the ease of usage and handling makes it a preferred device,” MAIT president Amar Babu told reporters. According to MAIT, smartphone market in 2014-15 grew 33% to 69.6 million units, and tablets grew 4% (3.4 million units).
On other hand, PC market declined for the first time to 10.6 million units, falling over 10%, on account of growing consumer preference for smartphones and tablets, said MAIT. According to the report, desktop and notebook market cumulatively stood at 11.8 million units in 2013-14.
The overall size of Indian ICT hardware market, which comprises printers, servers and computers among others, stood at $ 15.87 billion, showing a growth of 23.98 % over the previous year.
“Phones are driving the growth but PC is showing degrowth. The only way to arrest this is to look at ways to increase PC penetration in Indian households,” said Babu.
He added that people replacing their PCs are opting for devices like tablets while the first-time buyer still opts for a desktop or a notebook. In revenue terms, the PC market fell to Rs 21,058 crore in 2014-15 from Rs 25,117 crore in last fiscal.
For 2015-16, the desktop market is explected to continue its slide by 10%, while notebooks are expected to return to growth at 17 %.