PepsiCo to beat competitors, including Patanjali, with superior quality; to double snacks range

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New Delhi | Updated: May 05, 2016 5:52 PM

Pepsico on Thursday said that it would take on challenge posed by competitors including Patanjali Ayurved through products of superior quality and taste.

pepsicoPepsico on Thursday said that it would take on challenge posed by competitors including Patanjali Ayurved through products of superior quality and taste. (Photo – Surbhi Gloria)

Pepsico on Thursday said that it would take on challenge posed by competitors including Patanjali Ayurveda through products of superior quality and taste.

Speaking at the launch of 15 new snack offerings under the Kurkure brand, Partho Chakrabarti, Vice President- Snacks Category, PepsiCo India said, “In industry, there are a lot of competitors. Our relation is with consumers. Our target is to provide best possible taste and best quality ingredients. In the long run, for us it will be innovation Vs others.”

Chakrabarti said that Kurkure has constantly re-invented itself to remain relevant to the Indian ethos and culture.

Speaking on the new launches, he said the company has introduced a new range of namkeens and flavours to address diversity in palettes, size preferences and budgets of Indian consumers.

“Over the years the brand has celebrated families, festivals with its unique consumer engagements/ initiatives like ‘Chai Time Masti’, ‘Why So Sweet’, and ‘Fly Home Free’”, he added.

Last year, Kurkure emerged as a Rs 1,000-crore brand. For FY16-17, the company aims to double the revenue.

In an attempt to beat competitive brands, Kurkure will, in a first of its kind, travel across the country over India’s railway network with first food train, the Kurkure Family Express.

The journey will entail different fun recipe contests where families will compete with each other to win. Four lucky families will be sent on an all-expenses paid culinary trip to Europe. Families will also have a chance to be the face of the Kurkure brand and get featured on Television Commercials, Digital platforms and other marketing initiatives”, Partho Chakrabarti said.

Kurkure’s Family Express will leave Delhi on May 16th and travel across the country, through 12 cities including Sawai Madhopur, Surat, Lokmanya Tilak Terminal (Mumbai), Pune, Tirupati, Chennai, Vijaywada, Bhubaneshwar, Chitpur (Kolkata), Mughalsarai and Kanpur Central before culminating at Delhi. It will reportedly will feature 10 unique art works by design students.

During the event, Bollywood actors and Kurkure promoters, Kunal Kapoor and Parineeti Chopra we also present.

Recently, Yoga guru Ramdev predicted that his fast-growing Patanjali Ayurved would soon upstage giants like Colgate, Unilever and Nestle. “Colgate will be below Patanjali by this year, and in three years, we will overtake Unilever,” Ramdev told reporters. “Patanjali products would make shut the ‘gate’ in Colgate. The birds in Nestle’s nest (logo) will also fly away.”

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