Facebook is aggressively promoting its controversial initiative Free Basics to garner support through its social media platform, but new-age companies like Truecaller and Paytm have voiced out against the initiative and are asking its users to support net neutrality.
Taking the extra step, Paytm users are automatically directed to a page asking to support net neutrality, the moment one completes a transaction. Truecaller is sending out messages to its 100-million user base in India to suppport net neutrality.
Truecaller CEO Alan Mamedi announced on twitter that the company would send out a message to its users which read, “Support Net Neutrality because we believe that all of the Internet must be treated equally. Recent efforts by Free Basics attempts to interfere with that equal status and is therefore against net neutrality. We request you to choose wisely and let the TRAI (Telecom Regulatory Authority of India) know before it’s too late. Click here to show you support.”
Paytm has published a blogpost titled, ‘Time to go all out & save the net’.
“Had Net Neutrality not been there? Google and Twitter as we see them today, wouldn’t have seen daylight. For internet/tech start-ups, preserving net neutrality is of utmost importance,” it said.
Paytm founder Vijay Shekhar Sharma, who was part of the brainstorming session organised by the Internet and Mobile Association of India (IAMAI) to discuss the latest consultation paper by the telecom regulator on net neutrality, had earlier tweeted: “Oh my fellow Indians, either choose this & do a jihaad for independent Internet later or pick #NetNeutrality today.”