India\u2019s largest mobile payment and commerce platform Paytm has entered into strategic alliances with leading retail chains across the country. Users can now pay with Paytm at Spencer\u2019s Retail, Heritage Fresh, More, WH Smith, Kendriya Bhandar, V2 Retail, Value Plus, Pai International (Pai Mobile) and various other large retail stores. By adding these retail chains Paytm is adding a new dimension to its comprehensive universe of cashless payment options. This will ensure that now you no longer will need to fish for small change during your weekly shopping trips. Beyond the problem of small change Paytm seeks to eliminate various other problems associated with cash transactions. Moreover by using Paytm wallet at listed stores, users get access to a wide range of promotional offers and schemes. \u201cWe are very excited about our partnership with large format retail chains. With this we enable greater convenience to our user base while giving them more payment options and seamless checkout processes. In addition to the user convenience, we are quite confident that we will also bring in more footfalls to our partner stores,\u201d said Senior Vice President Paytm, Kiran Vasireddy. In the last few months, Paytm has increased its reach significantly by cementing its presence in both metropolitan cities and non-metro centers such as Salem, Madurai, Coimbatore, Trichy, Faridabad, Patna, Gorakhpur, Varanasi, etc. spread all across the country. In addition to these leading retail chains Paytm is already accepted at QSRs namely KFC, Pizza Hut, CCD, Costa Coffee, Barista, Vaango and few others.