Patanjali has surpassed the Rs 10,000 crore sales mark for the last fiscal year. Yoga Guru Baba Ramdev, on Thursday, said that Patanjali will become the largest brand in India in 1 or 2 years, and wipe out MNCs eventually. Today, while speaking at the Annual press conference of Patanjali, he took on various popular MNC brands. He also informed about the company’s plans to open a manufacturing plant in Jammu as well. Rejecting allegations about the use of ‘gaumutra’ in Patanjali products, Ramdev claimed that people have been spreading false information. He said that Patanjali also fulfils every FSSAI criteria, and no one can accuse its products on purity. He also spoke on how Patanjali will make schools for children of martyred soldiers.
While Ramdev may say that Patanjali’s intentions are not to make money, one thing is for sure, that MNCs selling products across India must be shifting in their seats worrying about the future. Here are 5 things the Yoga Guru said that could mean trouble for MNCs.
1. “Turnover figures will force MNCs to go for (kapalbhati) Yoga. Let’s end their monopoly. Patanjali will be the biggest brand in India in 1-2 years.”
Yoga guru Baba Ramdev has always been open in his attack against multinationals, where he is known to have called their products ‘dangerous’ and compared them to the East India Company. Such evocative campaigns against MNCs seem to have worked for the most popular yoga guru in India. He had recently said at an event that: ““Patanjali agle panch varshon mein in videshi kampaniyon ko moksh de degi (Patanjali will finish the MNCs up from the Indian market in next five years)”, PTI reported.
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2. “In India, Fast-moving consumer goods (FMCG) has meant MNCs so far…..Don’t know when Colgate will have to close its ‘gate’.”
According to a PTI report, the FMCG major is now looking to double its share in the country’s overall food processing market by up to 20 percent in the current fiscal. Patanjali Ayurveda is planning to invest somewhere around Rs 500 crore for its expansion in different FMCG verticals and is also looking to put more funds towards opening new units and ramping up the capacity of the existing units.
3. “Patanjali has 6000 distributors; plan to double it within a year. One lakh people employed at Patanjali. Plan to take it to 5 lakh.”
While, speaking at a function to mark the birth anniversary of Yogi Bharat Bhushan, Ramdev had said, “In the next five years, Patanjali would educate the farmers about the latest techniques in farming to boost production. We will also offer decent prices for the produce.” Apart from distributors, Patanjali’s reach in the innermost areas of the country could mean a larger consumer base than any of the MNCs.
4. “Turnover figures: “Patanjali’s overall turnover was Rs 10561 crore”, “Divya Pharmacy turnover 870 crores”, “profits rose at a rate of 100 percent”, “toothpaste segment (Dantkanti) Revenue at Rs 940 crore”, “Kesh Kanti’s turnover at Rs 825 crore”, etc.”
While MNCs may have been terming Ramdev’s campaigns to be a marketing gimmick, but it cannot be ignored that Ramdev’s consumer product empire is growing quick and challenging their bottom lines.
5. “Patanjali’s 2017 Market Share Breakup: Shampoo at 15 percent, Toothpaste at 14 percent, Face Wash at 15 percent, Dish Wash at 35 percent, Honey at 50 percent.”
Ramdev has recently said that Patanjali Ayurveda will steal the march over multinational firms manufacturing consumer products. He had said that the MNCs here were not working for the country’s development, rather their sole objective was to ‘loot’ India.