India’s first non-bank mobile wallet, Oxigen Wallet has launched season 2 of their successful annual marketing property ‘Play The Host’, which will run from September 9 to October 9.
This year, Oxigen has planned the campaign with the New Zealand cricket team, who will now be called as Oxigen Black Caps for their India tour.
The campaign will give the Indian cricket fans a chance to host the Oxigen Black Caps and relish a cricket match with the players.
Through this marketing campaign, Oxigen will enhance their consumer engagement for its existing 25 million users and to expand its user base.
Commenting on the launch of season 2, Ankur Saxena, CEO, Oxigen Wallet, said, “Buoyed by the success of the Play The Host Season 1 with South Africa Proteas T20 team squad, we are happy to announce continuation of the campaign in the second successive year with the New Zealand Cricket team, Oxigen Black Caps.”
Expressing his excitement on the announcement of the campaign, James Wear, General Manager of Commercial at New Zealand Cricket said, “Cricket in India is followed like a religion. India has always shown tremendous hospitality towards us and we look forward to have an amazing experience on this tour.