To boost the revenue generation in festive seasons, online platforms like Paytm, Just Tickets, Book My Show are planning to go big on promotions of \u2018Ae Dil Hai Mushkil\u2019. Renu Satti, the Vice President of Paytm said, \u201cWith Ae Dil Hai Mushkil we are expecting huge spike in our bookings, the collections will be aided by the extended Diwali weekend. The star studded cast of the movie along with its young theme of love, friendship and heartbreak is going to be a treat for the audience. We are expecting ADHM to be one of the highest grossers of 2016." Harsh Rohatgi, the CEO of JustTickets Pvt Ltd said, \u201cAe Dil Hai Mushkil has definitely emerged as the Diwali film to look forward to this festive season. We expect a lot of traffic as advances open on Justickets.\u201d Adding, \u201cThe pre-booking contest that we are running has garnered mind-blowing numbers. Seeing this we can only expect that the youth of the country are rooting for Ae Dil Hai Mushkil." Book My Show is also running a campaign with Ae Dil Hai Mushkil. They are offering patrons opportunity to book the movie in advance at a discounted price.Clearly the demand of ADHM the prime reason for this call.Even companies like American Express, who do not get into Bollywood promotions, have associated with Ae Dil Hai Mushkil and are running a campaign for their patrons were lucky patrons would get discounts on ADHM tickets. The movie is set to release in theatres on October 28.