Ola and ICICI Bank to take hold of the ever-growing travel market on Tuesday signed a MoU to bring forth a range of integrated offers for their customers and driver partners. Through this alliance, both the companies will bring together their respective technology platforms to offer Ola booking facility on the bank’s mobile banking platform. Bhavish Aggarwal, Co-Founder and CEO of Ola in a statement said,”This alliance will provide increased convenience to customers on both the platforms as well as hundreds of thousands of driver partners.”
Now, ICICI Bank customers can seamlessly book an Ola and pay the fare by using the bank’s mobile banking app- iMobile and Pockets. “From API (application program interface) integration to launching new products and solutions tailored to suit our common pool of millions of customers, the two brands will capitalise on each other’s strengths to deliver a superior experience and enable smart, sustainable and inclusive mobility for India,” added Aggarwal.
Users can also access to instant small ticket digital credit. This option will help Ola customers to get small ticket digital credit instantaneously from ICICI Bank, on the Ola Platform. The digital credit will be available to the customers on the basis of a real-time credit assessment algorithm created by the bank.
ICICI Bank will provide a ‘Pay Direct’ card for Ola’s driver partners where Ola’s auto and cab driver partners will be able to get their daily earnings directly into their ‘Pay Direct’ card accounts. Additionally, drivers can also swipe this card at merchant outlets for their purchases. “We are delighted to partner with Ola to introduce a range of new integrated offerings that will deliver unparalleled convenience for customers as well as Ola’s driver partners,” added Anup Bagchi, Executive Director, ICICI Bank.