Nudgespot, a platform that enables proactive and simple communication between businesses and their customers, has integrated with Magento, the world’s leading e-commerce software and the most trusted platform of the biggest brands, globally. The integration is aimed at making it easy for all Magento store owners to get to know their end-customers better, paving the way for intelligent customer communication & customer success that increases revenue and brand loyalty.
Nudgespot will help Magento store owners create personalised communication across channels with this extension. This makes it tremendously convenient for marketing and customer success teams to send emails, SMSes, push notifications etc. Nudgespot helps with customer retention because it allows companies to send messages to the right set of customers at the right moment. Finally, it serves as a customer success platform that helps businesses ensure they can reach out to customers who need help at appropriate times.
Speaking on the integration, Nudgespot Co-Founder & CEO, Raveen Sastry said, “Amongst all the verticals we service, communication is most critical for our e-commerce customers because that is what sets them apart from competitors and helps them build long-term relationships. Whoever knows their customers the best is the frontrunner in their category and that is where we come in with effective behavioural targeting. We also had existing Magento customers who had expressed their inability to communicate effectively with their customers with the current set of extensions available to them. With this integration, Nudgespot becomes the only destination they have to come to manage all customer interactions and ensure customer success.”
Nudgespot will now be able to help businesses find and reach out to customers who have abandoned their carts and gently nudge them to complete their transaction.. Similarly, if a customer has viewed a certain category but has not made the purchase, the business will be notified so it can send an email with more similar products in that category. In essence, it facilitates quick recovery of abandoned orders, cross-selling and upselling.
Businesses are easily able to see which of their customers are yet to onboard or need help after signing up so that they can reach out to them proactively. Similarly, businesses can keep an eye on customers who are slipping away or are in danger of churning to ensure they can communicate with them in time to help them. The platform provides information that bolsters customer success teams as they are able to see customer history and even understand issues that customers may be facing, enabling them to tailor their communication to them, at scale.
Post purchase behaviour like gathering feedback is also made easier via Nudgespot as it convinces customers to rate and review soon after purchase. To differentiate the business, stores can set up drip campaigns via email, SMS and push notifications to understand user interests and preferences etc. and then customise future communication based on that information. For physical retailers or omni-channel businesses, driving footfalls is also a lot easier via messages sent through Nudgespot via location based targeting.
To know more about the integration, click here
Nudgespot enables simple, proactive and tailor-made communication between businesses and their customers through emails, SMS and push notifications. It helps marketers, customer success teams, engineering and product development teams easily access the most relevant customer information and act on it with alacrity. The company was founded in May 2014 and the beta version of the platform was launched in November 2014.
The sophistication of Nudgespot as a platform is what has helped it gain several reputed clients in a short span of time. In just a little over six months, it has added renowned brands such as Ola, Zivame, Bluestone, Toppr and over 50 other companies worldwide to its repertoire. Nudgespot sends over 50 million messages a month and tracks over 500 million activities. More importantly, its clients have seen an over 5X jump in their engagement rates ever since they started communicating with their customers using Nudgespot.
About eBay Enterprise
eBay Enterprise is a leading global provider of retail-optimized commerce solutions, including the Magento platform, order management, fulfillment, customer care, and marketing solutions. We enable brands and retailers of all sizes to deliver consistent omni-channel experiences across all retail touch points to attract and engage new customers, convert browsers into loyal buyers, and deliver products with speed and quality. With unrivaled flexibility and control, our clients are armed to accelerate sales growth and win with today’s digitally connected consumer. eBay Enterprise is headquartered in King of Prussia, Pa. and has offices in Austin, Barcelona, London, Los Angeles, New York and Shanghai. eBay Enterprise is an eBay Inc. (Nasdaq: EBAY) company. More information can be found at www.ebayenterprise.com and www.magento.com