As part of the pricing strategy, Air India will drop fares on four key routes--Delhi-Mumbai, Delhi-Chennai, Delhi-Kolkata and Delhi-Bengaluru.
Air India has decided to lower its last minute ticket fares to the level of 2-tier AC of Rajdhani trains, with the aim attract more fliers and achieve higher seat occupancy in its flights on trunk routes.
As part of the pricing strategy, Air India will drop fares on four key routes–Delhi-Mumbai, Delhi-Chennai, Delhi-Kolkata and Delhi-Bengaluru.
Air India Chairman and Managing Director Ashwani Lohani said the move is aimed at providing relief to the passengers from last minute sky-rocketing fares and also to fill the vacant seats.
The Rajdhani AC II fares from Delhi to Mumbai, Chennai, Bengaluru and Kolkata is Rs 2,870; Rs 3,905; Rs 4,095 and Rs 2,890, respectively.
Air India’s decision to lower fares is likely to give jitters to the private carriers who are accused of jacking up fares to 2-3 times of the normal fares for the last-minute bookings.
Last month, Air India had floated a limited period scheme to fly unconfirmed passengers of Rajdhani trains at the fares matching with the AC first class ticket prices.
Under the ‘Super Saver’ scheme, which started from June 26 and ends on September 30, passengers of Rajdhani Express trains who have waiting list ticket could book four hours prior to the flight departure at a fare which match with the ticket price of Ist AC Rajdhani trains.
(With inputs from PTI)