Based on the body measurements and specifications of Indians, National Institute of Fashion Technology (NIFT), New Delhi is to take on a sizing survey to come up with a India size chart for ready-to-wear clothes by 2021.
Based on the body measurements and specifications of Indians, National Institute of Fashion Technology (NIFT), New Delhi is to take on a sizing survey to come up with a India size chart for ready-to-wear clothes by 2021, Hindustan Times reported. NIFT under the instructions of Ministry of Textiles will hold the country-based survey of people under the age group 15-65 years that is estimated to cost nearly Rs 30 crore, Hindustan Times report said citing an unidentified ministry official. After the two-year long survey gets completed and an India size chart gets ready, all the Indian apparel brands will have to comply by the new standards, and carry India size label on the all the ready-to-wear clothes, the report added. Already 14 countries including US, UK, France, China and others have completed such surveys in their respective countries. The new size chart will help develop a standardised clothing size chart for Indians.
The report added that 3D whole body scanners will be used to measure the sizes of 25,000 Indian men and women across six cities of the country. India, at present, doesn’t have its own standardised clothing size chart for ready-to-wear clothes, and uses altered versions of such charts used by other nations. It results in a high number of returns and exchanges of garments being reported in India due to poor garment fit.
Meanwhile, last year the government identified 13 countries where India can showcase its textiles and apparels and handicrafts through exhibitions to help them in getting promoted worldwide, PTI reported. The countries included Germany, France, Italy, the US, China, Hong Kong, Turkey, Australia, Russia, the UAE, Brazil, Egypt and Chile. India contributes around 5 percent to the the global textile trade. India is the second largest textile exporter and apparel in the world. The government planned to showcase the strength of indian textiles at global fairs and organise roadshows with the ongoing event and organising India Eve (B2B meetings) post business hours. The government believes that India holds immense potential to increase its market share in the global markets if the right product is aligned with the specific market.