Japanese car maker Nissan on Thursday launched its pre-owned car business — Nissan Intelligent Choice — in India. This business is designed for customers looking for quality tested and certified pre-owned cars with optimum value.
Japanese car maker Nissan on Thursday launched its pre-owned car business — Nissan Intelligent Choice — in India. This business is designed for customers looking for quality tested and certified pre-owned cars with optimum value. Nissan will also offer a platform for customers owning multi-brand cars to exchange it with new Nissan and Datsun cars. Satinder Singh Bajwa, director of sales, network, customer quality & pre-owned car, Nissan Motor India, said: “Pre-owned car market in India is growing at an exponential rate. We see a huge potential in this emerging business. Nissan Intelligent Choice is our global business model for pre-owned cars and after its success in Brazil and South Africa, we are excited to introduce it in India…” The Nissan Intelligent Choice programme will be operational in ten major cities – Noida, Mumbai, Ahmedabad, Lucknow, Ludhiana, Jaipur, Bengaluru, Chennai, Kolkata and Guwahati. However, customers can avail themselves of any after-sales service at 160 Nissan authorised workshops across India.
Nissan India had in last month launched NissanConnect, an integrated information and communication platform that connects with the customer’s smartphone to provide enhanced driving experience. NissanConnect, developed specifically for the Indian market, also enables the customer to be connected to his/her family through the car.
Available across the Nissan range of cars – Micra, Sunny and Terrano – NissanConnect is platform agnostic and offers 50 plus connected car features which come with three years of free subscription and one year of Nissan warranty programme calculated from the start of the activation. NissanConnect has been developed by Renault Nissan Technology Business Centre India and it is a factory-fitted connected car technology solution with an embedded telematics control unit paired with an inbuilt SIM for every car and a dedicated server.