“Knowing that Indian consumers spend the most time on Flipkart mobile app validates our deep belief that mobile is fundamentally altering the dynamics of how Indians buy. What has made this possible is the obsessive focus at Flipkart towards developing and investing in technology aimed at providing our customers the best shopping experience,” said Punit Soni, chief product officer, Flipkart.
Flipkart’s customer engagement is 60 minutes per month. It recently acquired a mobile engagement and marketing company Appiterate to strengthen its mobile features and offerings.
The Nielsen report, based on mobile usage data of 8,000 handsets across India, said 35% of them have Flipkart’s mobile app.