After putting itself at the front and centre of flyers’ mind through its differentiated discount offers, Spicejet is looking to grab some more of your time, attention and yes, if it convinces you, fly you around too. SpiceJet is attempting to get up close and personal with its customers by popping questions in a series of TV commercials that the airline has launched after scripting a turnaround in its fortunes.
Underlining the significance of a hot meal, spacious leg room and knocking off queues from your travel schedule among others, the airline has unveiled a set of commercials on every day life situations, narrated with a dash of humour.
Ajay Singh – CMD, SpiceJet, said “Our grand vision to make every Indian fly comes with the added responsibility of rephrasing ‘luxury’ for our customers. Underlining the minor details goes a long way in adding value to the ‘experience’ a brand renders and that is what our efforts are driven towards. We want to reach out to every Indian who is waiting to experience the red hot spicy affair with SpiceJet and our campaign adds a more exciting flavour to our efforts.
SpiceJet was amongst the first low cost airlines to offer hot meals for sale on board and the first to offer dedicated extra legroom seats in a specially configured cabin. While millions of travellers have relished the taste of the red, hot, spicy flying experience first-hand, the airline took a step forward to inform the mass customers about the benefits of flying with SpiceJet. The two key differentiators identified being – Hot Meals and SpiceMax
Debojo Maharshi – Chief Marketing Officer, said “Our campaign mirrors the spirit of celebrating everyday moments with SpiceJet. Through fun, engaging and slice of life situations the commercial persuades the consumer to make a smarter choice by choosing to fly with us.”
Conceived and created by Fingerprint Films, and directed by Karan Shetty, the campaign is running across all digital and social networking sites, and is set to break on television soon.