With its amazing personalised matchmaking recommendation engine, MIMA has recently won the prestigious 2015 NASSCOM award for Top 50 'Excellence in Analytics.'
With its amazing personalised matchmaking recommendation engine, MIMA has recently won the prestigious 2015 NASSCOM award for Top 50 ‘Excellence in Analytics.’
MIMA (Matrimony.com’s Intelligent Matchmaking Algorithm) is a home grown machine learning algorithm that computes results in real-time using big data technologies and data sciences.
It has almost solved all the problems that arouse in match-making as it is a virtual personalised matchmaker. It seeks who are similar to a given profile, analyses the preference of that set, creates a model-profile, compares it with scores of profiles in the site and shows best matches first.
This has resulted in about 31 per cent increase in engagement metrics and 50 per cent increase in success stories.
Chief Strategy and Analytics Officer, Dr. Jayaram K Iyer said that the results are indeed very satisfying and it is one significant step towards their endeavour to understand the stated and more importantly unstated needs of the members.
Murugavel Janakiraman, founder and CEO of Matrimony.com explains that matchmaking is a time consuming and emotional journey for members and their families so they wanted to make the whole experience of finding life partners a lot easier than before and they have achieved that.
The analytics engine and algorithm that would predict the unstated preferences took three months and a team of 60 top-notch programmers and database experts to complete.