Myntra, leading online fashion platform, has appointed Gunjan Soni as Chief Marketing Officer and Head, International brands business effective start of December.
Speaking on the appointment, Ananth Narayanan, CEO, Myntra said, “Gunjan Soni joins our leadership team at a time when applying data analytics to marketing is at the heart of our business process. Her experience in the field will be vital for our future marketing endeavours, as Myntra continues to lead the online fashion space in the country.”
Gunjan brings with her over twelve years of experience in strategy, operations and marketing. In her previous role as Executive Vice President for Strategy and CEO Office, with Star India, she worked on new initiatives in Content, Sports and Digital.
Prior to Star India, Gunjan was a partner at McKinsey and is credited for starting McKinsey’s Scientific Marketing practice for India.
Speaking on her new assignment, Gunjan Soni said, “I am very excited to be joining Myntra. It’s a privilege to be working with a team that is changing and shaping ‘New India’ so fundamentally! As I come in, would like to take brand Myntra to iconic status in fashion – not just through traditional marketing but by applying data and technology to transform the consumer experience on personalization and social to best in the world!”
An MBA from XLRI, Jamshedpur, Gunjan has also worked with Infosys as a software engineer at the beginning of her career.