Has Myntra really taken U-turn on app-only strategy?

By: |
Updated: Dec 01, 2015 3:51 PM

Despite the information doing the rounds that Myntra may not stay 'app-only' as the fashion retailer has reportedly launched a mobile website, a source says that is not the case.

myntra.comDespite the information doing the rounds that Myntra may not stay ‘app-only’ as the fashion retailer has reportedly launched a mobile website, a source says that is not the case.

Myntra, the first e-commerce site to go app only, has reportedly taken a step back, according to reports. The reports say that the fashion e-retailer has rolled out a mobile website, which is at the moment in pilot stage.

According to a source, it is Myntra’s own domain and it offers only a catalogue but doesn’t let users purchase anything. The domain asks users to install app and provides a link for the same. What the domain has are few templates, which redirect users to either app or its app page in play store. The website asks users to view/open the page in the app only. The domain however is getting a lot of traffic and that’s why Myntra wants to keep it alive.

Earlier in May, Myntra announced to go ‘app-only’, making it the first e-commerce site to take this decision. Its decision to retract from ‘app-only’ has been linked to its declining sales and traffic. The officials have however refused to make any comment on the reports.

It is to be noted that Myntra’s parent company Flipkart, which had gone app only, has recently launched a mobile web version – Flipkart Lite – that aims to provide app-like experience.

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Financial Express is now on Telegram. Click here to join our channel and stay updated with the latest Biz news and updates.

Next Stories
1FM Sitharaman: India’s authority to tax questioned in $1.4 billion Cairn case; ‘our duty to appeal’
2Qualcomm announces Snapdragon Sound to bring high-resolution wired quality sound to wireless headphones
3WhatsApp voice, video calls now available on desktop: how to use, other details