Multi Screen Media (MSM) announced the appointment of Danish Khan as the EVP & Business Head for its flagship channel Sony Entertainment Television (SET).
MSM has also roped in other top talent like Anup Vishwanathan, SVP & Head – Marketing, Anshuman Sinha, SVP & Senior Creative Director as well as Ritesh Modi, VP & Creative Director, who will form Danish Khan’s core team, working alongside a battery of seasoned marketing and creative professionals.
This team, a carefully chosen team of like-minded successful professionals is a key strategic move for SET – a channel that pioneered and continues to inspire new waves in television programming, with blockbuster movie premieres, big format non – fiction shows and an impressive array of fiction shows like Indian Idol, Kaun Banega Crorepati, Bade Acche Lagte Hain, Sankat Mochan Mahabali Hanuman, Suryaputra Karn, Maharana Pratap, Itna Karo Na Mujhe Pyar, CID and Crime Patrol.
As the man at the helm, for SET, Danish will be driving the overall business of the channel including its objectives of channel growth, viewership and developing innovative revenue opportunities. Besides being a seasoned industry champion, who has a telling experience in both the marketing and the creative side of the GEC space, Danish has earlier spent ten years in MSM in various marketing roles.
In his new role, Anup will be working closely with Danish to amplify and support efforts towards the growth of SET and to substantiate the brand equity for the channel, primarily with its viewership base.
During the course of his work across various advertising agencies such as Leo Burnett, Mudra Communications and McCann Erickson, Anup has earlier serviced the SET portfolio from the agency side, for six long years. He moves from Times Network where he was the Marketing Head of the English Movie cluster.
In the field of creative content, Anshuman Sinha is a name to reckon with since he’s ranked amongst India’s leading content specialists. With 17 years of work experience backing him, his forte lies in synergizing consumer sentiment with progressive content.
Anshuman will join forces with Ritesh Modi in charting a new and exciting creative course for SET. Ritesh, who has 18 years of working life behind him, specializes in non-fiction reality show formats and has a deep understanding of regional markets.
N.P Singh, Chief Executive Officer, MSM
“Given rising industry competitiveness coupled with a steady surge of growing audience expectations, innovation has become the key to success and growth. It is imperative that consumer insights dictate a channel’s look and feel as well as programming.”
“The new team is not only seasoned and versatile but also willing to go the extra mile to ensure that consumer choice becomes the key to new offerings from SET – the flagship channel of MSM. This new team is committed to writing the next chapter of our growth story and they have my full support.”
About Multi Screen Media (MSM):
MSM is a subsidiary of Sony Corporation – which owns and operates the Sony Entertainment network of television channels. As a leading television network in India, MSM comprises of Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, a second Hindi movie channel showcasing great Indian Cinema; SAB, a family comedy entertainment channel; PIX, the English movie channel; AXN, the leaders in English Entertainment Channel; MIX a refreshing Hindi music channel; SIX, India’s Premier Sports Entertainment Channel; Sony KIX, a youth-centric sports channel focusing on high adrenaline, fast-paced content and Sony LIV – the Digital Entertainment Channel.
The Network is in its 20th year in India.
About Sony Entertainment Television
Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels is a part of Sony Pictures Television (SPT) backed Multi Screen Media Private Limited, which is India’s leading television network. Since its launch in October 1995, SET has created a unique space for itself in the Indian Television industry. Pioneering new waves in television programming, with blockbuster movie premieres, big format non – fiction shows and an impressive array of fiction shows like Indian Idol, Kaun Banega Crorepati, Entertainment Ke Liye Kuch Bhi Karega, Bade Acche Lagte Hain, Bharat Ka Veer Putra Maharana Pratap, Itna Karo Na Mujhe Pyar, Sankat Mochan Mahabali Hanuman, Suryaputra Karn, CID and Crime Patrol. SET is known for its innovative concepts and exciting formats and is the most preferred family entertainment channel which has been providing strong platforms for more than 700 brands to reach over 50 million households in India. In addition, Sony Entertainment Television is also available in the US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. In total, SET influences over 300 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.