In an effort to cash in on the fast-growing e-commerce market, Bengaluru-based instant food mixes and ready-to-eat food products maker MTR Foods has launched its own online store. The company will use its platform to sell over 140 products.
“The online sales platform is currently available to customers in Bengaluru alone and will be expanded in phases all across the south and later all over the country,” Sanjay Sharma, CEO, MTR Foods, told reporters.
The firm has tied up with international courier firm Fedex for distribution of its products. MTR’s online sales platform has been developed by Tenovia Solutions.
Currently, MTR Foods is selling goods worth R34 lakh through ecommerce channels and with its own omnichannel, it expects to generate higher sales going forward, Sharma said. Already, its products are available on Big Basket and Grofers online stores.
As part of its expansion strategy, MTR Foods also announced an investment of R200 crore to expand the manufacturing capacity at its plant in Bengaluru to 72,000 tonne from 45,000 tonne.