Mother Dairy hikes milk prices by Rs 2/litre; Amul says no plan to increase

This is the fifth increase in milk prices since March, with the cumulative hike now totalling up to Rs 9 per litre, or 16 per cent, by Mother Dairy.

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Mother Dairy plans to launch nearly 100 products in the next three years.

Mother Dairy hiked milk prices by Rs 2 per litre in the Delhi-NCR market effective Tuesday, citing an increase in its procurement rate of raw milk from producers.

This is the fifth increase in milk prices since March, with the cumulative hike now totalling up to Rs 9 per litre, or 16 per cent, by Mother Dairy — one of the leading milk suppliers in Delhi-NCR with volumes of more than 30 lakh litres per day.

When contacted, R S Sodhi, MD of Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets milk under Amul brand and is a major player in Delhi-NCR, said that there is no plan to increase its milk prices in the near future.

Mother Dairy has increased the prices of full-cream milk by Rs 2 to Rs 66 per litre, while the toned milk rate has been revised to Rs 53 per litre from Rs 51 per litre. Double-toned milk rate has been increased to Rs 47 per litre from Rs 45 per litre.

Mother Dairy has decided not to raise prices of cow milk and token (bulk vended) milk variants. The hike in milk prices will hit household budgets, which are already under stress because of rise in rates of food items like wheat flour, rice and cooking oils in the last few years.

In this calendar year, Mother Dairy has increased the price of full-cream milk by 16 per cent from Rs 57 per litre to Rs 66 per litre from Tuesday. Toned milk and double toned milk have become costlier by Rs 6 per litre each in the last 10 months.

Mother Dairy attributed the hike in prices to increase in the company’s procurement cost of raw milk from dairy farmers. “It is an unprecedented year for the dairy industry. We have been witnessing a significant increase in demand for milk and milk products from both consumers and institutions, even after festivals. On the other hand, procurement of raw milk has also not picked up after Diwali as was anticipated,” the company said.

The procurement prices of raw milk have gone up by about 24 per cent over the last year due to higher input costs and heatwave conditions, it pointed out.

“This stress on the raw milk prices is being felt across the industry, putting pressure on the consumer prices. In our commitment to continue paying remunerative prices to farmers to ease the impact, we are severely constrained to revise consumer prices of select variants of milk in Delhi NCR effective from December 27, 2022,” Mother Dairy said.

As a responsible organisation, the company said it has always endeavoured to strike a right balance between farmers and consumers. “…therefore, we have been passing the increased input cost to our consumers partially on select variants and in a phased manner.” Mother Dairy passes on about 75-80 per cent of prices paid by consumers to the milk producers.

In the previous hike on November 21, it increased prices of full-cream milk by Re 1 per litre and token milk by Rs 2 per litre in Delhi-NCR market.

Before that, Mother Dairy in October increased prices of full-cream milk and cow milk by Rs 2 per litre in Delhi-NCR and some other markets in North India. Rates were raised by Rs 2 per litre for all variants in March and August as well.

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First published on: 26-12-2022 at 20:00 IST
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