Microsoft looks to get its Windows strategy right in India; here’s how

By: |
Pune | Updated: June 4, 2016 7:53:20 AM

The most recent version of the Microsoft operating system, Windows 10, is receiving better response from the market than its predecessors

MicrosoftAccording to developers at the conference, one reason for the rapid uptake of Windows 10, released in July last year, is free for individual consumers who download it during its first year. (AP)

The most recent version of the Microsoft operating system, Windows 10, is receiving better response from the market than its predecessors. According to Jeffrey Burtoft, senior program manager, Developer Experience, Microsoft US, Windows 10 has got 270 million customers in its first year.

Burtoft was in Pune on Friday to speak to developers at the Miscrosoft Build Developer conference and get the developers to use Windows to build apps not only for Windows but also for iOS and Android. Getting its Windows strategy right is a key part of Microsoft’s plans to stay relevant in a mobile-centric world where rivals like Amazon.com, Apple and Google are more influential with many consumers and developers.

According to developers at the conference, one reason for the rapid uptake of Windows 10, released in July last year, is free for individual consumers who download it during its first year. Enterprise customers have to pay for Windows 10. “An anniversary upgrade to be released this summer will also be free for users already running Windows 10, Burtoft said.

Developers have been saying that Microsoft’s main problem with that the range of apps that work on Windows mobile devices lagged behind those on Android and iOS, making them less attractive.

Around 600 developers participated at the event that showcased various apps in the augmented-reality, Internet of Things and tried to synchronize the apps across various devices such as Xbox, Rasberry, laptops, phone and also on Android phones. With the acquisition of Xamarin, Microsoft is trying to bring in iOS and Andriod developers on Windows network helping them to integrate them on across platforms increasing their customer base. The company gave an update on its HoloLens augmented-reality technology, which ships to developers soon.

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