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  1. Micromax ties up with Eros

Micromax ties up with Eros

Micromax Informatics, the country's second-biggest smartphone company by shipments, on Monday formed a strategic partnership with Eros Entertainment to offer the latter's video-app...

By: | New Delhi | Published: June 28, 2016 6:13 AM

Micromax Informatics, the country’s second-biggest smartphone company by shipments, on Monday formed a strategic partnership with Eros Entertainment to offer the latter’s video-app Eros Now on its smartphones as it aims to expand into providing more services to its handset buyers.

Through the strategic partnership, the Eros Now app will be preinstalled into Micromax’s latest smartphones through which consumers can access television shows, Bollywood and regional language movies, the companies said in a statement. Micromax will also distribute Eros Now app and its content through its 1.5 lakh retail outlets across the country.

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