​​​
  1. Micromax ties up with Eros Now for digital content

Micromax ties up with Eros Now for digital content

In a bid to provide seamless digital content to its users, domestic smartphone maker Micromax on Monday announced its partnership with Eros International's digital platform Eros Now.

By: | Mumbai | Published: June 27, 2016 3:32 PM
Eros now Users will have access to unique content on Eros Now with the subscriptions. Music lovers can also enjoy individual music tracks and music video playlists using the app. (Source Company website)

In a bid to provide seamless digital content to its users, domestic smartphone maker Micromax on Monday announced its partnership with Eros International’s digital platform Eros Now.

“Micromax has been working towards building its services portfolio to offer convenience and exceptional digital experience to its consumers. With this partnership, the Eros Now app will be pre-installed into Micromax’s latest smartphones,” the company said in a statement.

Eros Now will leverage Micromax’s presence of over 150,000 retail outlets to distribute its content.

ALSO READ: Micromax Unite 4, Unite 4 Pro smartphones priced at Rs 6,999 and Rs 7,499 respectively launched in India

“With this partnership, we will expand our ability to provide entertainment on-the-go, anywhere and anytime to Micromax’s new acquisition of 3.5 million users every month and also their existing base of more than 30 million connected users,” said Rishika Lulla Singh, CEO, Eros Digital, in a statement.

Users will have access to unique content on Eros Now with the subscriptions. Music lovers can also enjoy individual music tracks and music video playlists using the app.

“This promises to make the digital content from cinema, movies and videos available to our urban and rural customers,” added Vikas Jain, Co-founder, Micromax Informatics Limited.

Get live Stock Prices from BSE and NSE and latest NAV, portfolio of Mutual Funds, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Go to Top