Country's largest carmaker Maruti Suzuki India (MSI) plans to hire around 2,500 relationship managers by the end of this fiscal for its new retail outlets under Nexa brand to sell premium products, starting with its upcoming S-Cross model.
Country’s largest carmaker Maruti Suzuki India (MSI) plans to hire around 2,500 relationship managers by the end of this fiscal for its new retail outlets under Nexa brand to sell premium products, starting with its upcoming S-Cross model.
“Our intent is to hire around 2,500 relationship managers for 100 Nexa outlets by the end of this fiscal,” MSI Executive Director, Marketing & Sales, R S Kalsi told PTI.
The company plans to have around 35-40 Nexa outlets operational in the initial stage and for that over 1,000 relationship managers have already been hired, he added.
“Gradually, we have started hiring. Intent is to have 35-40 Nexa outlets operational when we start the project (Nexa),” Kalsi said.
MSI is hiring people from sectors such as hospitality, aviation and financial services to offer a differentiated luxury car buying experience for its “discerning customers”.
Elaborating on the Nexa outlets, through which it plans to market premium products starting with its upcoming S-Cross model, Kalsi said the company is going to open Nexa sales channel across the country.
“We are going pan-India. Based on research, we know that 75-80 per cent sales of our premium offerings come from top 30 cities in the country. So, we are going to target these places,” he added.
MSI, which has set a target of selling two million units annually by 2020 with around 25 models, expects the Nexa network to contribute a significant amount to its sales.
S-Cross will be launched in the first week of August and is expected to be priced around Rs 10 lakh. It will have two engine options of 1.6 litre and 1.3 litre diesel which the company is sourcing from Fiat under a license agreement.
MSI has so far sold 3,41,329 units in the current fiscal till June, up 13.8 per cent from 2,99,894 units sold during the same period previous fiscal.
For the 2014-15 financial year, the company had posted its highest ever sales at 12,92,415 units, up 11.9 per cent, from 11,55,041 units in 2013-14. The previous high was in 2010-11, when the company had sold 12,71,005 units.
The company’s domestic sales during the last fiscal stood at 11,70,702 units, up 11.1 per cent, from 10,53,689 units in 2013-14 fiscal.