Make in India: German footwear maker moves production from China to India; may create this many jobs

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Updated: May 17, 2020 11:16 AM

The company will begin manufacturing at Agra in Uttar Pradesh in partnership with Iatric Industries Pvt Ltd.

footwear, healthy feet, green grass, health footwear, Von Wellx, Ashish JainThe brand is available in more than 80 countries with more than 100 million customers. (Representative image)

The Narendra Modi government’s push to attract companies leaving China amid Covid-19 outbreak has started to see some action. Germany-based healthy footwear brand Von Wellx, owned by Casa Everz Gmbh, will be relocating its entire production from China to India, according to an ANI report. The company will begin manufacturing at Agra in Uttar Pradesh in partnership with Iatric Industries Pvt Ltd. “We are very happy to see that investment from Casa Everz Gmbh, which will be giving employment to so many people, is coming to India from China and especially to Uttar Pradesh,” said state’s MSME Minister Uday Bahan Singh.

Von Wellx makes orthopaedic footwear to provide comfort in heel pain, swollen feet, knees and back pain, and correct posture. The brand is available in more than 80 countries with more than 100 million customers. Von Wellx forayed into India last year and is available across more than 500 retail locations as well as online. The partnership will enable more than 10,000 direct and indirect job creation, according to Ashish Jain, Director and CEO, Iatric Industries.

Also read: Reliance Industries’ Rs 53,125-crore rights issue to open on May 20

The development comes days after Prime Minister Narendra Modi call for self-reliant India amid Covid-19 that has “brought an opportunity” for the country, he said in his speech announcing the Rs 20-lakh-crore economic package. “This vision of India turning (Covid) crisis into opportunity is going to prove equally effective for our resolve of self-reliant India,” he added.

Impacted by the Coronavirus, which originated in China’s Wuhan and spread to 215 countries globally causing 3.13 lakh deaths so far as per Worldometer, companies globally are looking for other geographies to move their operations out from China. According to the US-India Strategic and Partnership Forum (USISPF), around 200 US businesses are looking to exit China and enter India after the general elections, PTI reported. The forum’s president Mukesh Aghi said that the businesses are talking to them about how to establish China’s alternative by investing in India.

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