Lloyd Business Today Pro-Am of Champions, one of India’s most prestigious corporate golf tournaments, will tee off with another exciting edition, featuring more cities, more corporate participants and more action.
The tournament is an exclusive invitational event for CEOs and corporate heads across India, and is now into its 20th year. For the first time, the tournament will be played in seven cities — Ahmedabad, Hyderabad, Chennai, Mumbai, Bengaluru, Kolkata and Delhi, and will culminate with the national finals in New Delhi on March 12 and 13, 2016.
This year, over 800 top executives are participating in the tournament. The regional rounds will have the top corporate decision-makers compete with one another at India’s finest golf courses.
To make the participating executives get even more competitive, the tournament format has been tweaked to introduce a national final for the team which rises through the ranks in the city finals.
This will see the best team from each city participating in the national finals in Delhi, where some of the finest professionals and amateur women golfers will team up to win this prestigious title.
Commenting on the partnership and the upcoming season, Nipun Singhal, Director of Lloyd Electric and Engineering Limited, said, “In the second year of this exciting partnership as the principal sponsor of the tournament, there is so much to look forward to. At Lloyd, we are always striving to be bigger and better in what we do, and driving higher value for our customers and partners. This marquee initiative helps the brand at an aspirational and business level. At Lloyd, we believe in creating long-term partnerships that work as valuable assets for the brand, in a similar way that a customer or a partner of Lloyd looks at building a long term partnership with us through our products and services. We thank Creatigies Communications for sharing our values and guiding us through to manage and leverage this partnership with an eye on the future. Wishing all the participants the very best.”
Sanjeev Handa, Vice President Marketing of Maruti Suzuki, said, “Innovation and continuously re-discovering yourself is a belief at Maruti Suzuki. With S-CROSS, our premium Crossover, we have ventured into a new territory and looking at creating new benchmarks and milestones. We are looking at associating with premium sports such as Golf. This will help us build an emotional connect with the participants. I am sure together BT Golf and S-Cross will offer an above the ordinary experience to the participants.”
Ashish Bagga, Group CEO of the India Today Group, said, “We are extremely pleased with our association with Lloyd that has contributed to the success of this Tournament and making it bigger. We are also joined by Maruti Suzuki and other esteemed partners who have shown their faith in this property and ready to T-off this exciting journey. Look forward to a great season ahead.”
Navroze D. Dhondy, Founder and MD, Creatigies Communications, the Marketing Partner of the Event, said, “Marketing Sports events is exciting and challenging at the same time. But this journey becomes so much more rewarding when we come across organisations like Lloyd and Maruti Suzuki who are driven strategically one side and ready to look at the bigger picture on the other.We are confident that this will be a great partnership keeping in mind the similar vibes and energies the brands have. Creatigies is delighted to be working with BT, Lloyd and Maruti Suzuki to find innovative ways of leveraging this opportunity, further enhancing the value of this association.”
The event schedule for 2015-16 is as follows:
Ahmedabad – 24th October at the Kalhaar Blues and Greens
Hyderabad – 21st November at the Hyderabad Golf Club
Chennai – 5th December at the Madras Gymkhana Club
Mumbai – 15th January at the Willingdon Club
Bangalore – 30th January at the Eagleton Golf Resort
Kolkata – 20th February at the Tollygunge Club
Delhi – 12th and 13th March at the Classic Golf and Country Club