Limelight Networks, Inc. (Nasdaq:LLNW) (“Limelight”), a global leader in digital content delivery, has announced the results of its State of Digital Downloads research which revealed consumers are nearly always plugged in and are increasingly updating and adding content to their phones and other connected devices. In addition, the research shows that consumers, especially Millennials, expect and demand a seamless and consistent experience when downloading digital content.
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Other findings illustrate the hunger for consuming digital content on smart phones, tablets, computers and gaming consoles. Forty nine percent of Millennials report that they are more likely to download content than just one year ago, versus 43 percent of all respondents. However, 75 percent of those surveyed currently find downloading content frustrating, especially when it takes too long to complete, gets interrupted, or simply doesn’t work.
“There’s a clear shift underway to a connected society demanding a fast and flawless experience around the clock and around the world,” said Jason Thibeault, senior director at Limelight and author of the report. “It’s vital that software and device manufacturers provide a seamless and consistent experience to build lasting relationships with their customers.”
Millennials, at 58 percent, are the most likely to download content to their cell phone, which is significantly more than other age groups. Overall, 42 percent of all respondents choose their cell phone as their primary device for downloading content, closely followed by their personal computer at 39 percent. The most frequent downloads include apps and music, both of which 40 percent of respondents update weekly, and operating system updates for mobile phones, which 42 percent download a minimum of once a month. E-books, newspapers and magazines were the least frequently downloaded with one quarter of respondents reporting doing so weekly. Additionally, findings show that Google is emerging as the dominant source of this content for 66 percent of respondents followed by 58 percent for whom Apple is their go-to source.
The State of Digital Downloads study is Limelight Network’s latest in a series of annual surveys that explore consumer perceptions and behaviors around digital content. The survey was conducted in May 2015 and is based on responses from 1,000 consumers globally. To view the full report, please click here.
Limelight Networks Inc., (NASDAQ: LLNW), a global leader in digital content delivery, empowers customers to better engage online audiences by enabling them to securely manage and globally deliver digital content, on any device. The company’s award winning Limelight Orchestrate™ platform includes an integrated suite of content delivery technology and services that helps organizations secure digital content, deliver exceptional multi-screen experiences, improve brand awareness, drive revenue, and enhance customer relationships — all while reducing costs. For more information, please visit www.limelight.com, read our blog, follow us on Twitter , Facebook and LinkedIn and be sure to visit Limelight Connect.
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