Indian handset-maker Lava International that has announced the appointment of Solomon Wheeler as its Vice-President and head – marketing & communication. Solomon would be leading all marketing & communication efforts for the Lava brand across India and global markets.
In his last role, Solomon was with Spicejet as head of brand & marketing across India, SAARC and UAE.Commenting on his appointment, Hari Om Rai, chairman & MD, Lava International said, “We are pleased to welcome Solomon into the organisation. Solomon is a seasoned marketing professional with deep domain experience in different roles & capacities. We are confident that his expertise & enthusiasm will bring great value going forward as brand Lava aims to take a giant leap in the coming fiscal year.”
At Spicejet, Solomon led several differentiated marketing initiatives. He was associated with the airline for over 5 years. Prior to Spicejet, Solomon was with Airtel as part of the marketing team in Delhi.
After taking up the top job in the company,Solomon said, “The Indian mobile handset industry is very dynamic and is undergoing a transformation. Lava International has played a key role in this change so far and I am extremely excited to be a part of the brand at an important juncture. This category in itself offers a lot of challenges and opportunities at the same time. Consumers are always at the core of our business and we intend to create differentiated yet relevant marketing campaigns to connect & build a deep relationship with the target segments.”