Online marketplace Kraftly today said its platform ‘mysite’ that allows sellers to sell products through their own dedicated websites is available to all traders for free of cost. The company, which rolled out the facility in June on a pilot basis for select sellers, expects the platform to contribute 30 per cent to revenue in the next one year. Through the feature, Indian sellers and small and medium-sized businesses (SMB) can create their own websites through a domain linked to Kraftly and sell their products. “We have about 80,000 sellers on the kraftly platform and the feature is now free for everyone,” Kraftly Chief Business Officer Akshay Ghulati said.
The company claims to have garnered 1,200 sellers opting for the feature since June. “In terms of mysite feature itself, we see it to contribute about 30 per cent to the revenue by the next 12 months which is currently less than 5 per cent,” Ghulati said. Launched in 2015, Kraftly offers a platform to small sellers, entrepreneurs and artisans in India in categories including apparel, accessories, home decor and footwear.