KitKat loses EU court case to trademark four-finger shape

By: | Published: July 25, 2018 5:19 PM

European Union judges have ruled that the four-fingered shape of the KitKat chocolate bar is not distinctive enough to be trademarked.

KitKat, European Union, KitKat chocolate bar , kitkat tademark four finger shape, Luxembourg, NestleKitKat maker Nestle, the food multinational, has been trying since 2002 to establish a European trademark for the snack. (Reuters)

European Union judges have ruled that the four-fingered shape of the KitKat chocolate bar is not distinctive enough to be trademarked. KitKat maker Nestle, the food multinational, has been trying since 2002 to establish a European trademark for the snack. But the European Court of Justice in Luxembourg on Wednesday ruled against it. That will come as a relief to lovers of a Norwegian chocolate bar, the Kvikk Lunsj, that has a similar shape.

Its maker, Mondelez, can continue to market and sell the 80 year old Kvikk Lunsj brand throughout the EU. The snack was established in 1937, two years after KitKat hit the shelves in the U.K. Norway is not part of the EU, but as part of the European Economic Area, takes many of the bloc’s rules.

Get live Stock Prices from BSE and NSE and latest NAV, portfolio of Mutual Funds, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Switch to Hindi Edition