Kishore Biyani-led Future Group ties up with Baba Ramdev-led Patanjali Ayurveda

Kishore Biyani-led Future Group has entered into a marketing partnership with Baba Ramdev-led Patanjali Ayurveda to sell its products and expects to do business worth Rs 1,000 crore in the next 20 months.

Kishore Biyani-led Future Group ties up with Baba Ramdev-led Patanjali Ayurveda
Patanjali products will be available in all Future Group retail outlets in 240 cities. (Photo:

Kishore Biyani-led Future Group on Friday entered into a partnership with Baba Ramdev-promoted Patanjali Ayurved to sell the latter’s FMCG products through its stores.

Future Group expect sales from Patanjali, which is set to launch noodles next week to take advantage of the space vacated by Nestle’s Maggi, to the tune of Rs 1,000 crore in next 20 months.

The companies are also considering to have production partnership and jointly develop brands in the long-term.

“In total we would have Rs 30-40 crore business (from Patanjali products) in a month from our stores and later on it would increase up to Rs 80 crore,” Future Group CEO Kishore Biyani said.

He said from Future Group’s stores, the business of established FMCG player such as HUL is around Rs 1,300 crore to Rs 1,400 crore.

“I believe that Patanajali products could easily achieve that,” Biyani added.

Announcing plans to enter noodles segment, Ramdev said: “Our effort is to promote swadeshi and give a tough fight to the MNCs. We would launch our noodles in market by October 15 and it would be available across India by the end of this month.”

He said Patanjali is also planning to launch products like pasta, oats, juices, muesli soon and is targeting to achieve Rs 5,000 crore turnover this fiscal.

When asked about Future Group’s growth prospects, Biyani said it would continue to have 20-25 per cent increase in revenue.

“We would have a group revenue of Rs 22,000 crore to 23,000 crore this fiscal,” he said.

On association with Patanjali, he said the two companies are also considering to have production partnership.

“We are working on it. In the long-run we would jointly develop brands together,” Biyani said adding Future Group is setting an office in Haridwar for distribution and marketing of Patanajali products.

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First published on: 09-10-2015 at 14:56 IST