Gearing up for the eighth season of Indian Premier League, Kings XI Punjab today announced HTC, the telecom giant as an official principal sponsor. HTC will occupy the right chest position on Kings XI Punjab’s playing jersey.
Announcing the tie-up, Faisal Siddiqui, Vice President & Country Head, HTC India said, “2014 was important for us where we managed to enter the mass market, yet retaining the ‘premium’ and ‘innovation’ element in all our products and designs. With a strong vision in mind and this trustworthy partnership, we are confident of greater progress. We see this as the beginning of a longer and bigger association with the Kings XI Punjab in the years to come.”
Fraser Castellino, Chief Operating Officer, Kings XI Punjab, added, “HTC is a globally recognized brand and revered as a leader in technology and innovation and we at Kings XI Punjab are delighted to partner with them again. Both KXIP and HTC have the potential to take on the world.”
The Kings XI Punjab-HTC partnership has been stitched together by Creatigies Communication, an independent, integrated marketing agency, Navroze D Dhondy, its Managing Director, Creatigies, said, “Long-term partnerships work best for both the brand and the team, where they draw from each other’s strengths. We are glad to see this association continue and grow”.