Reliance Jio feature phone dominates global, domestic markets in 2018

By: | Updated: March 15, 2019 7:14 AM

Reliance Jio’s 4G feature phone — Jio Phone — dominated the global and domestic feature phone market during the 2018 calendar year (CY), accounting for 15% of the worldwide market and more than one-third of the Indian market during the period.

jioi, reliance jio, samsung, nokiaJio lead the Indian market, clocking an annual growth of 13% in 2018.

Reliance Jio’s 4G feature phone — Jio Phone — dominated the global and domestic feature phone market during the 2018 calendar year (CY), accounting for 15% of the worldwide market and more than one-third of the Indian market during the period.

According to the latest numbers by Counterpoint Research, in CY2018, Jio was the market leader with 38% share, followed by Samsung (13%), iTel (8%), Nokia HMD and Lava at 7% each. Globally, JioPhone accounted for 15% of the market closely followed by iTel at 14% and HMD Nokia at 13%. Samsung held 7% global market share last year followed by Tecno (6%) and Lava (3%).

In 2018, the global feature phone market grew 7% YoY to 480 million units with Asia Pacific and Middle East & Africa (MEA) being the only regions recording growth last year, Counterpoint said, adding that India logged the maximum feature phone shipments in 2018, which grew 11% YoY to 187 million units.

Jio lead the Indian market, clocking an annual growth of 13% in 2018.

During the October-December 2018 quarter too India contributed the most to global feature phone shipments with a 38% market share, followed by Middle East and Africa (MEA) at 31%. During Q4 CY2018, Jio was again the market leader controlling 38% of the domestic market, followed by Samsung (14%), Lava (8%), iTel (8%) and Nokia HMD at 6%.

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In a report last month, Counterpoint said that the Jio has been the fastest to see the opportunity and adopt the platform to acquire tens of millions of 2G feature phone users to its 4G network with its KaiOS-powered 4G smart feature phone.

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