Jet Airways cuts fares by up to 30% on overseas routes

By: | Updated: October 6, 2015 9:04 AM

Bookings under the offer can be made between Oct 5 and 10

jet airways offerJet Airways, in which UAE-based Etihad holds 24% stake, on Monday slashed its business and economy class fares by up to 30% across its global destinations, including those in the US and Europe, for a limited period. (Source: Jet Airway)

Wooing international fliers ahead of the festive season, Jet Airways, in which UAE-based Etihad holds 24% stake, on Monday slashed its business and economy class fares by up to 30% across its global destinations, including those in the US and Europe, for a limited period. Bookings under the six-day festive sale offer can be made between October 5 and October 10 for travel beyond these dates, the company said in a statement.

These special fares are on offer for travel on board Jet Airways’ operated international flights to the destinations in the Gulf, South Asia and South-east Asia, the US, Europe and Canada regions.

The Jet Airways offer comes at a time when rival state-owned Air India has also come with discounted fares on its international routes. However, Air India does not offer limited period booking discounted fares but gives special schemes like student scheme or special rates for travel from India to the US. The entire capacity is offered at a lower than usual price for a limited period of time. At times the fares are as much as 20% lower.

Analysts said that Jet Airways offered the sale because of the rising competition from other gulf airlines like Emirates and Qatar Airways. “I am confident that this promotion will be popular with our guests while they celebrate the festive season and new year with family and friends,” said Gaurang Shetty, senior VP – commercial at Jet Airways.

For Jet Airways it is important to safeguard its turf considering international operations make up for almost 60% of its overall revenue. In the first quarter of FY16, it reported revenue of Rs 5,220.1, of which Rs 3,021.9 crore, or 58% came from international operations. The company also has a higher load factor on its international flights of 84%, compared to its domestic load factor of 80.5%.

This is not the first offer for international travellers. British Airways, last month announced discounted fares for all tickets, including the US and Canada, booked before September 20. And then there are more discounts to come.

Meanwhile, domestic no-frills carrier SpiceJet also announced on Monday that it would start flights to Dubai at an introductory price of Rs 4,999, from Amritsar and Calicut. AirAsia also had announced special fares on selected international routes — all-inclusive ticket from India to Kuala Lumpur at Rs 3,399, and at Rs 4,399 from Bengaluru or Chennai to Bangkok.

Jet Airways is also planning to increase capacity of its international aircraft, anticipating surge in demand in the coming months. The carrier plans to add 10 Boeing 677 wide body aircraft to its fleet. Between April to August the carrier flew 20,727 international flights.

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