It’s every marketer’s dream to create a market: SBI General Insurance’s Gunjan Ghai

Published: August 23, 2016 6:28:27 AM

It’s every marketer’s dream to create a market than just compete in one. I love the fact that we are creating products and communicating across to the segment that no one else has been able to reach till now.

Gunjan Ghai, SVP and National Head — Branding, Marketing & Product Development, SBI General InsuranceGunjan Ghai, SVP and National Head — Branding, Marketing & Product Development, SBI General Insurance

THE JOB 

It’s every marketer’s dream to create a market than just compete in one. I love the fact that we are creating products and communicating across to the segment that no one else has been able to reach till now. How insurance is perceived by those who need it the most but have not been touched yet is a huge high from a marketing point of view. Breaking down the concept of insurance into the simplest, most understandable terms and creating awareness gives a sense of fulfilment while it also helps us in increasing the insurance penetration in the country.

THE WEEKDAYS

My day starts at 6am with some light exercises. I reach my workplace by 9am and start with clearing emails, catching up on industry reports, reading material etc and sometimes syncing up with IAG colleagues in Singapore or Australia. The day then gets busy with meetings, reports and the regular workload. The latter part of the day is spent with the team — aligning priorities and plans.

THE WEEKEND

On the weekend, I make sure to spend quality time with my family and friends. I also try out new restaurants for their exotic non-vegetarian food. I stay in Colaba, so there is always something to do, be it catching a play or the latest movie or an art exhibition.

THE TOYS

Anything that is wireless gets me interested. Currently, setting up a personal cloud over Wi-Fi that can be used to stream my favourite media wirelessly to anyone anywhere over the internet is keeping me busy.

THE LOGOS

I have selective brands like Tommy Hilfiger for spectacles, Satya Paul for ties and Valentino and Ruosh for shoes. Kachins is my favourite as I prefer tailormade clothing. For mobiles, I am all for Android — especially Nexus from Google.

The author is Gunjan Ghai, SVP and National Head — Branding, Marketing & Product Development, SBI General Insurance

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