Apparently, it is dedicated to the popular emoji that many people use for the male reproductive organ.
Chocolate, vanilla, strawberry are some of the common condom flavours that people opt for. However, causing a buzz all over the web and outside it, Durex on Monday launched a new savoury condom range- Baingan (Eggplant) flavour. Yes, you heard it right!
Apparently, it is dedicated to the popular emoji that many people use for the male reproductive organ. Tweeting about its launch, Durex global said, “#BreakingNews: We’re launching an exciting new savoury #condom range – Aubergine flavour! #CondomEmoji”
— Durex Global (@durex) September 5, 2016
No sooner did this break out that Twitter went bonkers over it. Here are some of the reactions that broke out:
— चार्ली बाबा (@CharlieeBaba) September 5, 2016
Dear #Durex it’s banging not baingan.
— Akhri Pasta (@TheLitttleLiar) September 5, 2016
If you wan to gain max profit Mr. #Durex concentrate on Pani puri Vada Pau n Masala Dosa flavors
— ? नख़रेवाली•••••••• (@NakhareWali) September 5, 2016
I’ll never see baingan Ka bharta in the same way ever again. pic.twitter.com/irjIgeYd3m
— Aashish Mehrotra (@AgniBankai) September 5, 2016
Now you cannot even say ‘I love #baingan ‘ without people thinking otherwise.
— ruchi kokcha (@ruchikokcha) September 5, 2016
In a statement issued last year, Durex said that emojis such as that of a brinjal will enable young people to overcome embarrassment around the discussion of sex and could encourage conversation and raise awareness of the importance of using condoms in protectin against sexually transmitted infections (STIs) including HIV and AIDS.