He said that the company has invested in developing cold chains for milk right from the source to factories where the product is processed.
CLSA in its report said that ITC’s FMCG segment is set to become a major value driver, with the company’s legacy cigarette business providing the cash to meet its ambitious goals.
Diversified conglomerate ITC will focus on the eastern regional markets of the country for its new dairy business vertical, a company official said on Thursday.
The company is now offering its dairy products in the two eastern markets of West Bengal and Bihar “We are to focus on eastern markets of the country for our new dairy business. However, plans are there to expand the range and footprint also”, Sanjay Singhal, COO of dairy and beverages business of ITC said.