Many brands who have tried turning to social media and various other platforms to attract consumers, are slowly turning to the infomercial-style of advertising to drive home the message and increase sales. A case in point being Squatty Potty. Its recent humorous infomercial for its brand extension Unicorn Gold Bathroom spray is paying off well. The recent ad registered over 14 million views, while sales for its previous product topped 100,000 according to reports. The almost four-minute long infomercial features a prince and a mythical creature — a unicorn, selling the toilet spray. The period-set video gives detailed knowhow about the product.
The infomercial, which was launched on Facebook recently, has been designed by Harmon Brothers, which was responsible for previous viral campaigns from the brand as well. Last year’s campaign generated over 120 million views, and the brothers are sure of repeating the success.
The video banks on how informercials generally work: identifying the problem, presenting a solution, focussing on financial gain and then closing the deal. Squatty Potty, an Utah-based company, pulled in more than $15 million in sales for its core product last year. It currently retails across chains like Bed, Bath & Beyond and Target.