Indian shoppers are the most open when it comes to sharing personal information with businesses with 74 per cent willing to share their data, according to a new research.
The research conducted by a leading loyalty provider, Aimia Inc found that Indian customers are at the top for willing to share their information in exchange for relevant rewards, followed by the shoppers from the Gulf region with 67 per cent.
The survey was conducted on over 24,000 respondents from 10 countries including the US, Canada and Australia.
The Germans are the most sceptical shoppers and figure at the bottom of the table.
The study is indicative that India holds a significant opportunity for organisations that do not currently offer loyalty programmes for their customers.
Transparency around the use and collection of data will become a key differentiator for brands going forward. Those that are clear and offer a better experience though the use of personal data will built greater trust and win their customer’s loyalty, the report said.
According to the Aimia Loyalty Lens report, when asked to rank out of 10, the degree to which respondents are comfortable with businesses handling their personal data, about 81 per cent put banks in the top three, along with supermarkets (73 per cent) and telecommunication providers (72 per cent).
Conversely, 32 per cent of consumers placed social networks in the bottom two of institutions they trust and 28 per cent of consumers placed online search engines at the bottom.
There is a fine line between providing a personalised experience and coming across as too familiar, the report said.
However, India is ranked sixth in terms of perceived value of personal information.
Consumers understand their personal data is worth something and that they deserve a better customer experience if they choose to share it, the report said.