India's largest online marketplace IndiaMART is back with a new digital ad campaign that highlights its unique value proposition of offering customized products to the buyers. Conceptualized by \u2018Bang in the Middle\u2019 the film #JaisaChahiyeWaisaPaaiye depicts a hunt for an exotic elephant to emphasize on how consumers no longer seek only the easily available in the market. The campaign uses humor and curiosity to strike a chord with the audience and shows India\u2019s largest e-marketplace\u2019s ability to tap into the inexhaustible possibilities of a buyer\u2019s demands. \u201cIn the clutter of marketplaces, IndiaMART is the only one offering customized products as per the buyer\u2019s need. Whether it is furniture for your office or handicrafts for home decor or machinery for your factory, we can fulfill any demand because of a strong base of more than 25 Lakh sellers,\u201d said Vice President Marketing IndiaMART, Sumit Bedi. \u201cWe keep hearing from our buyers about how IndiaMART helps them get products tailored according to their needs and not just run-of-the-mill products. And that is what inspired us to roll out this #JaisaChahiyeWaisaPaaiye campaign,\u201d added Sumit Bedi. \u201cIndiaMART is not the usual brand. It\u2019s a pioneer and thought leader. It is the definitive place where the small business owners come searching for growth and profitability. As a brand, IndiaMART has to build its expertise with the small business owners, and yet come across as a warm and friendly place which powers millions of small businesses across the country. We have ensured that the market sees value in differentiated offerings of the brand,\u201d said Chief Strategy Officer and Managing Partner Bang in the Middle, Naresh Gupta.