In the news

Published: February 24, 2015 12:11:57 AM

Snapdeal.com buys luxury fashion portal Exclusively.com

Snapdeal.com buys luxury fashion portal Exclusively.com

HOMEGROWN e-commerce portal Snapdeal.com has acquired Exclusively.com (formerly Exclusively.in), the online destination for premium and luxury fashion. This acquisition is expected to help  Snapdeal.com strengthen its fashion business and achieve its target of $2 billion in gross merchandise sales in the fashion category this year. Said Kunal Bahl, co-founder & CEO, Snapdeal.com, “Snapdeal has always operated ahead of the curve in the e-commerce space, especially when it comes to category leadership. We have witnessed a surge in the demand from consumers across the country for premium and luxury products, however, given that access to luxury brands is severely limited in our country, we have brought Exclusively into our family to provide our 40 million+ users the access to widest range of aspirational, high end products and services.”  Exclusively will continue to function as an independent site and all aspects of Exclusively’s online shopping experience will remain intact, with new collection and service augmentations in the pipeline. Last year Snapdeal’s biggest rival, e-commerce portal Flipkart had acquired fashion portal Myntra.com.

Havas Media Group in content marketing deal with NewsCred

HAVAS Media Group has entered into a global partnership with NewsCred, the world’s leading content marketing platform. The deal enables the Havas agencies and clients to have access to more than 5,000 leading publishers worldwide including the Associated Press, Al Jazeera, BBC, Billboard, Bloomberg, CNN, Daily Telegraph, The Economist, EPA, Evening Standard, Forbes, The Guardian, Gawker, The Independent, Nielsen, New York Magazine, Reuters, Shutterstock, WENN and many more covering 100 countries in different formats (text, pictures, videos, infographic and audio files.) This platform will be also enhanced by the exclusive partnership between Havas and Universal Music Group announced last month during CES 2015. NewsCred’s cloud-based software, combined with Havas Media Group’s expertise and data analytics, gives clients access to a fully integrated management tool covering the complete content marketing value chain across all platforms: from content strategy and planning to production and validation through to content curation and publication.

Barkha Dutt to start her own media company

BARKHA Dutt, group editor, NDTV, has decided to move on from this role and set up her own media company. Dutt will continue with NDTV as consulting editor and remain anchor for shows – The Buck Stops Here and We The People. A note from Prannoy Roy and Radhika Roy, co-founders and executive co-chairpersons, NDTV, informed that Dutt will remain closely associated with NDTV for her analysis and inputs on big events and stories.

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