Piyush Pandey named Ogilvy\u2019s global CCO Currently the executive chairman and creative director for Ogilvy South Asia, Pandey will take on the new role from January 1, 2019. He will be the first Indian to become the agency\u2019s worldwide creative director. Pandey joined the agency in 1982 and has created many noteworthy campaigns for brands such as Cadbury, Fevicol and Asian Paints. Posterscope launches digital OOH ad exchange Dentsu Aegis Network\u2019s OOH arm has launched ROOH (real time out of home), a planning-buying platform (including programmatic) for digital OOH inventories. In another development, Isobar \u2014 Dentsu\u2019s digital agency \u2014 has roped in Prashant Mehta as senior VP, global head of delivery. Cargill India promotes Simon George He is now president for Cargill India and will continue in his current role as the managing director for Cargill\u2019s starches, sweeteners and texturisers business in India. Discovery India rolls out new rate card Under the newly published MRP and bouquet rates, the network\u2019s SD channels are priced between Rs 1 and Rs 4, while its HD channels have been priced between Rs 4 and Rs 6. ZEEL launches three new shows for global market Global Content Hub by Zee, the content syndication division of ZEEL, has launched three new drama series at the ongoing Asia TV Forum in Singapore. BEI Confluence wins Radico Khaitan account As the media AOR, the agency will handle its media planning, buying, execution and evaluation.